5 techniques to increase the number of views on YouTube

YouTube statistics are impressive. More than one billion active users, 4 billion videos viewed every day, 100 hours of content uploaded per minute. Numbers that necessarily give a brand a desire to be present on the world's second search engine. But how do we make our way through the jungle created by all this content and end up among the first results of a research? The answer is simple: You have to apply the SEO to the videos posted. Just as it is necessary to work on the SEO of its website and its content, it is also essential to apply certain techniques related to SEO to improve the SEO of its videos.

What does YouTube require?

The YouTube SEO algorithm is almost as complex as Google's. Hundreds of factors are taken into account to define the positioning of a video. But some major elements are simple enough to define:

• The title of the video
• Keywords in description
• The keywords chosen when put online
• The duration of the video
• The number of subscribers generated by the video
• Comments
• The likes / dislikes
• Sharing on social networks

Knowing the key factors taken into account by Youtube for video referencing, it is time to present 5 techniques that can allow you to increase the number of views of your videos

1. Make full descriptions

Google can see everything, hear everything, know everything ... So it is very important at first to write a very complete and extremely detailed description of your video. It's simple, the more you offer material to Google, the more it will understand the subjects treated in your videos, in order to reference them at best. Obviously, it is important to use the keywords corresponding to the content of the video, in your description. A description of 200-300 words seems to be a good compromise between density and quality of content. It should be borne in mind that in a search, whether done on Youtube or on Google, the description will appear in part. It is therefore important to nourish it well,

2. Optimize keywords

Just like description, keyword optimization is a very important point for SEO your video. Not only keywords must be inserted in the title and description, but also in the "Keywords" box when uploading a video. These keywords will have added value on YouTube, but also on Google. Indeed, on some keywords, Google offers video content directly among the first results. When looking for funny cat videos (despite them) with the keyword "LOL Cat", the search engine will understand that you are looking for videos and not 1500 word articles on the subject. To find interesting keywords , You can use tools such as Google Trends, But also research the keywords that interest you directly on Google. If video content appears in the first results, it is interesting to add that word to your selection.

3. Reaching out to communities

If all of your videos deal with relatively similar topics, it is interesting to reach communities that are interested in these topics. First through social networks, by sharing your videos with interested communities. Your videos are talking about Marketing? Why not join groups linked to LinkedIn marketing and share with them on a topic covered in one of your videos? Among the communities still open to new experts, it may be interesting to join forums or specialized sites in a domain. By chatting and sharing with the community , your videos will have more views, and you can easily increase the number of subscribers. The integration of your videos on different sites / forums, Improve its SEO. Obviously, it is important not to spam this type of communities. You have to interact, discuss different topics, expose your expertise, comment on other posts ... Concretely, being active on these communities will give you a very focused visibility.

4. Push users to subscribe

For YouTube, two actions are paramount to define the interest of a video: Subscription and like on a video. It is therefore important to insert Call-To-Action in your videos. Push subscribers to subscribe after seeing your video. It is possible to add "annotations" with a link to subscribe directly from the interface of modification of a video on YouTube. So, if your content interests and subscriptions result, YouTube will understand that your content is attractive enough to generate subscriptions. It will put more emphasis on your videos. If you watch videos of the biggest French Youtubeurs (Norman, Cyprien ...), you will see CTA pushing users to subscribe, Liker and comment the content. Signs that it is very important to integrate this technique when making your videos. Likes are a little less important than subscriptions, but they are still necessary to generate additional views thanks to better visibility. Interacting with your content is what Youtube is looking for to bring you forward! 

5. Create playlists

Attracting an audience to your channel is one thing. Keeping it up is another. It is important to organize a YouTube channel. Who would buy in a supermarket if the shelves were disorganized? And your channel must also be cut like rays, by thematic thanks to the system of playlists proposed by Youtube. This will give all the more information (thanks to the keywords used in the title of the playlists) to the Mountain View firm on the nature of your video, and will improve its SEO. By regularly updating your channel and interacting With your community, you can, with these tips, increase your brand's visibility on YouTube. You can see below a computer graphics highlighting the majority of the points taken into account by YouTube to classify the contents during a search. If you are interested in communicating on Youtube, you can contact our video marketing agency , and consult our proposal "Communicat sur Youtube" . You can also subscribe to our Youtube channel . I also invite you to download our white paper on video marketing  and discover our video studio offer And consult our proposal "Communicate on Youtube" . You can also subscribe to our Youtube channel . I also invite you to download ourwhite paper on video marketing and discover our video studio offer And consult our proposal "Communicate on Youtube" . You can also subscribe to our Youtube channel . I also invite you to download  our  white paper on video marketing and discover our  video studio offer

Source: https://www.1min30.com

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