Independent Business: which status to choose, according to what criteria?

Employee, , self-employed: which status to choose, according to what criteria?

✋First, what is Independent Business?
It is a form of commerce made up of outlets managed by individual traders or independent legal entities

There are two independent forms of trade
👉Isolated independent trade consists of:
🆇 Small retailers managing autonomously and isolated a point of sale

🆇 A large number of retail outlets
👉Organized trade:
1- Associated trade
2- Franchise

✋In preamble
 Choose his status after the commercial, economic and financial analyzes of his project
🆇 Be accompanied
🆇 Do not choose a legal status for its simplicity
🆇 The determination of the status is made according to each person, of each personal situation

✋What company you want to create?
🆇You will create a craft, industrial, commercial or liberal enterprise.
🆇You will have to choose a legal status that constitutes the legal framework in which you will operate.

🆇Your social welfare regime will depend on the legal form of your business and your status within the company.

✋What are the main criteria determining your choice?
🆇 The nature of your business
🆇 The will to exercise alone or with partners
🆇 The Contractor's Social Scheme
🆇 The tax system

✋The nature of the activity
🆇 Depending on your activity, you will be an artisan, an industrialist, a trader or a liberal professional.
🆇 Check the legal qualification of your activity by consulting professional bodies, chambers of commerce or chambers of commerce.
🆇 Your activity can be exercised in different legal forms depending on its nature.
🆇 Some activities impose obligations such as licensing or registration: tobacco, driving school, pharmacy, taxi, moving company...

✋The will to exercise alone or with partners
Working alone: Individual business is the simplest and most used form of small business.
✅The individual company: main characteristics 
🆇You are the only master on board
🆇Formalities related to start-up are reduced
🆇The name of the company is yours
🆇No share capital
🆇The manager's personal and professional wealth is confused: you are liable for the debts of the company to all of your property and your spouse's property if you are married under the community regime (unless a declaration of exemption from seizure)

🆇The profits of the enterprise are confused with the remuneration of the manager and are included in the calculation of the income tax and contributions and social contributions

Work with partners:
You must deal with the other partners. The number of units held will determine the control and management of the company.
✅The company: main characteristics
🆇Creation of a new legal person (legal entity)
🆇The executive acts on behalf of the company: it is accountable to its partners, decisions are made collectively
🆇Administrative formalities are more cumbersome and costly than for the creation of an individual enterprise
🆇Social capital is needed
🆇The assets of the company are distinguished from the personal wealth of the directors
🆇The profits of the company are distinguished from the remuneration of its managers

The company: the possible statutes of the company and its managers

🆇EURL: sole shareholder, single non-managing partner (SEW*) / non-affiliated manager (EAW**)
🆇SARL: majority managing partner, non remunerated majority non-managing partner, majority management board (SEW) / minority shareholder or equal paid manager,
🆇SAS : Paid President, Paid Officer (EAW)
🆇AMP: Associate Managing Partner (SEM) / Non-Managed Associate (EAW)

🆇SA : Paid CEO, member of the employee board (EAW)
✅PS:
* SEW: self-employed worker

** EAW: employee-assimilated worker

✋Advantages and disadvantages of individual and associate companies
Advantages of Individual companies:
✅1 solely responsible: full powers of the contractor
✅No contribution of capital
✅Formalities and reduced costs

✅Evolutionary status

Disadvantages of Individual companies:

✅Personal and professional assets combined (responsible for debts on personal assets)

✅Profit of the company confused with the remuneration of the contractor.

✅Possibly need to modify his marital property regime in order to protect the family patrimony.

Advantages of Associated companies
✅Liability limited to the amount of the contributions (except for lack of recognized management)
✅Choice of tax system under certain conditions
✅Capital may be created with contributions in kind

Sustainability of the company on the individual

Disadvantages of Associated companies
✅Minimum Share Capital
✅The officer acts on behalf of the company and not in his own name
✅It is accountable to its partners
✅Formalities more expensive (statutes, drafting of minutes of assembly, filing of accounts of the company at the registry ...)
✅Annual Formalism (Assemblies)

Which one is the best?

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Using YouTube for E-commerce Marketing

It's nearly that time of the year again – the holiday season! Retail business owners are rubbing their hands together because they know that sales are going to go through the roof - people just love buying thoughtful presents for their loved ones.

Online retailors should also start preparing for the holiday season. Despite the fact that online sales make up for only 10% of total sales between Black Friday and Christmas (when compared to brick and mortar stores) it’s still a fact that that segment of the market experienced double digit percentage growth in 2015. With people finding online shopping more and more convenient we can expect that number to go up this year.

One of the most under-utilized marketing channels for e-commerce is YouTube. It is dubbed the world’s second-largest search engine, coming second only to its parent company – Google. Smart marketers are well-aware of the fact that that type of exposure and reach shouldn’t be left untapped.

Here are a couple of YouTube stats that will turn your head:

• YouTube has over 1 billion users
• Over 4 billion YouTube videos are watched in a day
• 300 hours of new content is uploaded to YouTube every hour
• 323 days of YouTube video are viewed on Facebook every minute

The numbers speak for themselves. If you want to up your game this coming holiday season here are a couple of examples of how you could leverage YouTube to see those products simply flying away from your virtual shelves!

Tell a Story

The difficulty with YouTube video marketing is grabbing and holding the viewer’s attention. It’s a tough sell if your video features purely images and shots of your products and lists the reasons why they should buy. High-end e-commerce players can side-step this problem by creating unique video content in form of a short movie. This means the whole shebang – a plot line, an actor, a good director, and a gripping story. The purpose here is not to sell straight away. The purpose is to draw the audience in through storytelling and to differentiate your brand.

The great example of this is JewelMint campaign featuring Kate Bosworth. They shot a series of short videos that were promoted through Facebook and other social media platforms. Each video follows Kate’s exploits and JewelMint products are shown in great detail. It’s a perfect way to showcase your products without looking too pushy.

Demonstrate Product Use

If you want to sell more you better invest in customers support. There is no better way to extend a helping hand to your customers then recording a ‘How-to’ video that that demonstrates product use. It’s applicable across industries but we mostly see it from e-commerce sites that specialize in selling clothing and accessories. You can show different outfit combinations, tips on how to match and combine colors, ideas on how to wear certain pieces unconventionally, and more. Since a lot of people are doing online research before shopping these days, these videos can also serve to attract potential new buyers to your site. Customers want to feel secure in the knowledge that a company is looking out for them and will be able to provide them with both a great shopping experience and top-notch customer service. Beat them to the finish line – answer their questions before they even know that they want to ask them!

If you think you’d be hard-pressed to shoot a ‘How-to’ video for your particular line of products. Take a look at how Argos does it. They took an everyday household product, a refrigerator, and made a short video that is helpful to their buyers and assures every else that Argos offers premium support. 

Be funny!

Business doesn’t have to be all serious – especially not when you’re using YouTube as your marketing channel. Spoofs and comedies work great if you can tie them in with your product and have a higher chance of going viral than ‘How-to’ videos and promotional pieces. Orabrush is a company that produces toothbrushes specifically designed to battle bad breath. Their YouTube channel used to feature a weekly video about a tongue called Morgan and his hilarious exploits. The channel managed to rake up 180,000 subscribers and over 40 million unique views.

Partner up with a YouTube Influencer

YouTube has made instant stars of a lot of people over the years. Individuals took to creating their own videos, making tutorials, shooting funny pieces, and offering advice on a number of different topics. Some of them managed to grow their subscriber base considerably, making it lucrative for companies to offer them deals in exchange for using their products in their videos. If you can find an influencer in your niche, contact them and offer free samples in exchange for a review or a demonstration in one of their videos.

Maybelline, an international make-up company, partnered up with Chloe Morello, a YouTube celebrity with nearly 2 million followers. I’m guessing she doesn’t come cheap considering her huge fan base but Maybelline benefits from the deal by having access to millions of people through just one person!

Two Strategies Big Boys Should Concentrate On

Each and every one of these strategies was successfully used by different brands over the course of the last couple of years. However, if you are operating a large e-commerce business then you need to focus your efforts on one or two of them.

In my opinion, those two should be:

Partnering up with an influencer – basically, you need wide exposure and the best way to get it is partnering up with YouTube influencers who have a large following. Like this, you’re not leaving things to chance and you have a guaranteed audience even if you don’t break your back marketing your content.

Using TrueView and YouTube shopping ads – sometimes your YouTube campaigns need a bit of a push. YouTube makes money by showing your video and textual ads alongside video content that is contextually relevant. TrueView for shopping ads can be targeted to your own videos – you no longer have to swamp your helpful content with calls to action, simply set up a campaign in AdWords and pull relevant products from your Google Merchant center.

Give these strategies a try and don't be shy to report back with the results! If you have any suggestions - I'm all ears! Drop down by the comments section and give me a shout. I'm looking forward to hearing from you!

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How to make a business plan

Write a business plan is required when you want to raise money or convince his banker. Many entrepreneurs wonder why make a business plan is important. In Addition, there are rules and Certain formalities to be Observed. We explain all this to you in this matter in four stages. Entrepreneurs explain how they did their business plan, the mistakes they have committed and what they recommend you. Moreover, a board section gives you tips for fund-raisers but also investors testimony to adapt your business plan to Their Requirements. . In the end record, We provide practical tools to write a business plan, and simply effective.

WRITE A BUSINESS PLAN: WHY, WHEN AND HOW?

The executive summary of the business plan
Would you like to receive an email of 10 pages or mail you 5 lines describing Those 10 pages? For a funder is the same. NOBODY reads a business plan in full. Your contact (banker, investor, jury) will read your executive summary and Eventually, if interested, your business plan.

5 things to do before you are writing a business plan
The business plan is essential? Yet there are 5 more urgent things to do before you even write his business plan. Start with These 5 steps before you spend writing your BP.

How to write a business plan?
How to prepare a business plan? What tricks will help you write your business plan easier? Why must write it several? The answers in this fact sheet.

Business plan: Do not do it!
Investors and entrepreneurial coaches often find the same types of errors in the business plan. Conduct a review of These errors when writing your business plan, you will think this check list!

The business plan, why?
What is a business plan? What are the Objectives of the business plan? Who is it for? Is the time spent on writing a business plan should not rather be spent on something else? A short article That summarizes why the business plan is a tool That the entrepreneur must master.

4 reasons to write a business plan
"I do not want to spend my time, I prefer to canvass customers." "This is a Theoretical exercise that does nothing concrete." "Another financial stuff." So many thoughts on the business plan not to engage in its drafting. Here are four good reasons to push you to write a business plan.

EXPERT ADVICE TO WRITE A BUSINESS PLAN
Bruno Martinaud, business expert level
Story telling and business plan
Bruno Martinaud tells us what a business plan is useful for start up and the Importance of history in a business plan. A multitude of tips to listen.

Advice on business plan undertaken by the network
The network undertaking has a strong experience in the business plan. His charge proje Cyril Saint Olive, here Explains how to convince banks in this document.

The incubator Alambik talks about business plan
Why the form is as important as substance in a business plan? The founder of the incubator Alambik Reveals what he thinks the business plan and give you some tips to become Persuasive with this document.

TIPS FOR ENTREPRENEURS
Fabien Guillossou, business expert level
Why adapt the business plan to his interlocutor?
Adapt its business plan According to the interlocutor and the growth stage. Advice from Fabien Guillossou

TOOLS FOR ITS BUSINESS PLAN WRITING

*Excel business plan software
Need to Achieve your business plan and financial model in Excel? Your bank will demand an account of your income and cash flow statements? Download our software to make your business plan in Excel: a comprehensive tool with over 6000 configurable data automatically box and calculate your balance, your income statement and cash flow statement.

*Business plan model
A true guide drafting of the business plan of 36 pages. It will guide you step by step step in writing your business plan. A detailed plan, with examples from business plan, tips, not only errors of reminders to the detailed advice.
This model of business plan helped win many business plan competitions and is perfect for a seasoned entrepreneur as a person not controlling financial terms.

*Example executive summary
This convince an investor to read your business plan, it must first write an executive summary punchy! We propose here a model of an executive summary with Explanations, annotations and comments.

*Sample business plan plan
What are the different parts of a business plan? How many pages should I spend it? Should we put the financial part from the beginning? Where is the executive summary? Here is a sample plan business plan developed by Gaëtan Baudry. This is a detailed plan with major parts and sub-parts.

*Analysis grid of a business plan
Is my business plan is good? How a selection board might note my business plan? This business of the analysis grid allows you to get a note on your business plan. Taking up most of the analysis of a business plan criteria, you will get a note on different criteria and overall rating.
A very good tool to improve your business plan.

*Check list tool business plan issues
A business plan needs to answer a number of questions. You will find in excel format, the list of questions and a tool to check where you are in writing your business plan.

Good reading &
Next article we will provide an example of a business plan , Be ready for it 

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