To carry out a market study, a mix is made among the following three tools:
1. Documentary search through sources and channels of information: direct contact, newspapers and magazines, websites.
2. Qualitative study aiming at obtaining quality information on a sector of activity: semi-direct interviews, focus group.
3. Quantitative studies to better target the preferences of a market player, in particular the customers: questionnaire survey, tasting test, control market ...
Main sources of information
Business creation associations:
The Banque Populaire Foundation
Network Morocco Entreprendre
Youth Leadership Center
1. Documentary search through sources and channels of information: direct contact, newspapers and magazines, websites.
2. Qualitative study aiming at obtaining quality information on a sector of activity: semi-direct interviews, focus group.
3. Quantitative studies to better target the preferences of a market player, in particular the customers: questionnaire survey, tasting test, control market ...
Main sources of information
- Regional Investment Centers (RICs)
- Federations of trades and orders
- Banks (especially those with libraries open to the public)
- Economic Observatories (HCP, CMC ..)
- The Chambers of Commerce (CCIS)
- Trade fairs and exhibitions
- The economic press
Business creation associations:
The Banque Populaire Foundation
Network Morocco Entreprendre
Youth Leadership Center
